A Cut Above

Website

A Cut Above is a prestigious hair empire that began with a modest 428 square foot establishment. The household brand now has over 8 hair salons in Malaysia and is still expanding.

/ Overview

Introduction

Founded by husband-and-wife team Datin Winnie Loo and Dato Richard Teo, A Cut Above has come a long way since 1979 with its humble beginnings in a 428 square foot salon. Over the past four decades, the company has grown into one of Malaysia's most premier groups of salons, with an established hairdressing academy.

Website

www.acutabove.com.my

Industry

Fashion, E-commerce

Client Since

04 May 2021

Problems

The company wanted a brand new website with content management aspects to change contents as they please. Adding to that, they requested a platform for event promotion to make it easier to reach a wider audience and have analyticis tools to allow tracking of visitor behavior and marketing performance.

Result

To adhere to the company's needs, we simplified user flows, enhanced accessibility features, and improved call-to-action elements to boost user experience. Creating a centralized online hub for important documents will resolve accessibility issues. Modernizing the design with a responsive layout and improved navigation will enhance overall usability.

New sales orders and no. of customers

0 +

Online sales increased

0 %

User friendliness increased

0 %